Online & In-House Marketing Coordination:

• Lead and execute digital marketing campaigns in-house in collaboration with outsourced agencies.
• Manage and grow social media presence for all F&B and hospitality brands.
• Develop content calendars, oversee influencer collaborations, and monitor engagement metrics.
• Align all online strategies with business objectives and brand identity.

Field Sales & Account Management:

• Conduct active B2B sales with travel agents, corporates, and other key partners.
• Create and maintain detailed company profiles and account segmentation (Category A, B, C).
• Track productivity and generate weekly and monthly performance reports for all outlets.
• Set and monitor sales targets and budgets, ensuring consistent performance reviews and improvement plans.

Events, PR & Relationship Building:

• Organize PR events and brand introduction parties for travel agents and corporate clients.
• Coordinate entertainment activations at least three times per week targeted at key accounts.
• Cultivate relationships with influencers, media, and tourism stakeholders to enhance brand recall.
• To visit all outlets weekly once along with director.

Brand Penetration & Market Visibility:

• Apply cutting-edge marketing trends to position the brand among top industry players.
• Develop and implement strategic market penetration plans to increase consumer reach and preference.

Strategic & Analytical Excellence:

• Work closely with the Director across all business lines to align on growth strategies.
• Monitor and analyze budget vs. actual performance, identify variances, and develop corrective plans.
• Use data analytics and marketing KPIs to refine strategies and optimize return on investment.

Tech-Enabled Strategy Development:

• Collaborate with technology partners to develop innovative online sales tools and platforms.
• Support digital transformation by leveraging technology for customer acquisition and engagement.