• Develop and execute an 8-week marketing strategy for Coach Journal based on the company' s current objectives and target audiences.
• Define and continuously improve Coach Journal' s positioning, messaging, tone of voice, and key value propositions for: Coaches, Athletes, Sports clubs, Club managers, Sports federations and organizations
• Create and manage a detailed marketing and content calendar covering the entire project period.
• Manage Coach Journal' s social media presence across relevant platforms such as LinkedIn, Instagram, Facebook, TikTok, and other relevant channels.
• Research, plan, create, schedule, and publish social media content on a consistent basis.
• Create different types of social media content, including: Educational posts, Product-related posts, Feature demonstrations, Industry insights, Coach-focused content, Athlete-focused content, Club management content, Customer stories, Testimonials, Company updates, Founder stories, Event-related content, Short-form video concepts
• Write clear and persuasive social media captions, hooks, calls-to-action, headlines, and campaign copy.
• Create and improve marketing copy for the Coach Journal website, including: Landing pages, Feature pages, Pricing-related content, Calls-to-action, Product descriptions, Coach-focused pages, Athlete-focused pages, Club-focused pages, Partnership-related pages
• Research and write high-quality blog articles related to sports, coaching, athlete management, sports technology, club management, training planning, athlete monitoring, digitalization in sports, and other relevant topics.
• Build and execute an SEO content strategy.
• Perform keyword research to identify relevant search opportunities for Coach Journal.
• Optimize existing and newly created website content for search engines.
• Optimize: Page titles, Meta descriptions, Headings, Keywords, Internal links, Page structure, Blog content, Search intent
• Identify opportunities for new SEO landing pages and blog topics.
• Research Coach Journal' s competitors, alternative solutions, and relevant sports technology companies.
• Research the needs, problems, behaviors, and interests of Coach Journal' s main target audiences.
• Identify relevant trends in: Sports technology, Coaching, Athlete monitoring, Sports club management, Digital transformation in sports
• Identify marketing opportunities through communities, events, partnerships, media outlets, sports organizations, coaches, athletes, influencers, and other relevant stakeholders.
• Develop ideas for campaigns that can attract coaches, clubs, and sports organizations to Coach Journal.
• Support lead generation efforts by creating marketing materials and content that can be used in outreach.

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Nice to have Skills:

Social Media Management, Content Marketing, Digital Marketing, Copywriting, Content Creation, Search Engine Optimization (SEO), Blogging / Long-form Writing, Marketing Strategy, Brand Strategy, Market Research, Campaign Management, Basic Marketing Analytics, Audience Research, Competitor Research, Lead Generation, Communication Skills, Creativity, Critical Thinking, Research Skills, Storytelling, Time Management, Project Management, Adaptability, Attention to Detail, Ability to work independently, Ability to manage multiple marketing activities simultaneously, Ability to understand a digital product and translate product features into clear customer benefits

Experience with tools related to social media scheduling, analytics, SEO, graphic design, content creation, or email marketing is considered an advantage.

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Educational Background:

Preferred fields of study include: Marketing, Communication & Journalism, Digital Marketing, Public Relations, Business Administration, Advertising, Media & Communication, Languages / Linguistics, Business or related fields

Relevant practical marketing experience, personal projects, portfolio work, or demonstrated ability may substitute for a specific educational background.

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Past work experience:

INDIVIDUAL CONTRIBUTOR / SPECIALIST LEVEL

The candidate should be capable of independently managing marketing activities with limited supervision.

Preferred experience:

• Previous practical experience in marketing, social media, content creation, copywriting, SEO, communications, or a related field.
• Experience creating and publishing content for a company, organization, project, or personal brand.
• Experience writing marketing or online content.
• Experience managing multiple tasks and deadlines independently.
• Experience analyzing the performance of marketing activities and adapting based on results.

Previous experience with a startup, SaaS company, technology product, sports organization, or early-stage project is considered an advantage.

A strong portfolio, personal projects, university projects, volunteering experience, or demonstrated marketing skills may be considered in place of extensive formal work experience.

But most importantly, we are looking for someone who is interested in sports and our mission, wants to work and experience the startup environments,

moves fast, comes up with ideas independently, is creative, and wants to have a good time.